Hi, I’m Moshe, the guy who decided to solve one of life’s most underrated Shabbat dilemmas: flowers. Yes, flowers. Let me explain.

For years, every Friday, between the challah, the chicken, and 37 other errands, I made it a point to pick up a fresh, stunning bouquet for Shabbat. Why? Because nothing says “Shabbat is here” like gorgeous flowers on the table—and it makes my wife happy, which is basically the 11th commandment.

But let’s be honest, Fridays can be chaos. And every now and then, despite my best intentions, I’d forget the flowers. My wife, bless her, was understanding, but me? I’d sit through Shabbat staring at an empty vase that felt like it was judging me. “Where are the flowers, Moshe?!”

So, I figured if I’m tired of this flower drama, others must be too. Enter Roga Shel Shabbat: your weekly flower subscription that ensures you’ll never face the wrath of the empty vase again. We deliver fresh, premium bouquets right to your door every week. You pick your color theme, and we take care of the rest—no stress, no last-minute dash to the store, and no vases silently shaming you.

Let us handle the flowers, so you can focus on what really matters—like making sure the kugel doesn’t burn. Shabbat Shalom!